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Developing a new CRM system for managing relationships with SMEs

Lead Institution: Weymouth College

This is a sub-project of Progressing from labour market intelligence to HE level provision that is well supported by employers

Project Outputs > LMI summary from engineering companies in the South Dorset region

South Dorset engineering SMEs local to Weymouth College were identified and face to face interviews conducted with 30 firms by engineering lecturing staff alongside FEC business development staff. Interviews were semi-structured to allow sufficient flexibility according to the type and size of firm involved. A CRM system was developed based on information and tested with a selected number of organisations.

 The key LMI outputs are relatively rudimentary and are summarised on the document below.

LMI from engineering SMEs in South Dorset

Staff involved

Dr Ross Kay
Project lead, Weymouth College

Rex Witts
Project coordinator, Weymouth College

Brian Oman
Weymouth College

Chris Bonney
Weymouth College

Eleanor Davies
Weymouth College

Keith Lawson
Weymouth College