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Mechanisms for sustainable employer engagement

Lead Institution: Plymouth University

This is a sub-project of Progressing from labour market intelligence to HE level provision that is well supported by employers

Project Outputs > Customer Relationship Management Systems

Customer relationship management [CRM] includes the strategy and mechanisms by which organisations seek to manage and enhance their interactions with customers, clients and / or sales prospects.  Often the term CRM is associated with sophisticated e-systems that allow for the distributed input and search of data. Some systems also include tools to aggregate, analyse and produce tailored reports on CRM data. 

The guide below focuses on how CRM can support employer engagement activities and how data gathering to support CRM can be built into employer engagement work.

Introduction to Customer Relationship Management

Staff involved

Mark Stone
Project lead, Plymouth University